B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Jon Panella

Group Vice President, Global Commerce Alliances & Strategy
Publicis Sapient

Day One: Capitalizing on Growth Through Digital Innovation

12:15 PM Keynote Panel Discussion: Designing A More Customer Centric and Agile Digital Organization

Evolving customer demographics are tremendously influencing digital transformation, but what does customer centricity mean in a B2B environment? What does it mean to be a more agile and flexible eCommerce organization? How can you create an overall picture of your customer as the foundation of your strategy? Leaders in digital will open up the curtains around how to keep the customer at the heart of digital transformation, including:

• Becoming more responsive to customer needs using digital strategies
• Aligning digital marketing, customer experience and sales to delight the customer and exceed their expectations
• Continually keeping up with customer sophistication to be responsive
• Building customer-driven design solutions using digital

Check out the incredible speaker line-up to see who will be joining Jon.

Download The Latest Agenda