Jon Panella

In this comprehensive panel discussion, we explore how B2B can undergo a profound transformation by incorporating B2C-inspired strategies. Our expert panelists will cover a range of topics, including understanding the buyer's journey, educating without selling, personalization and relationship building, omnichannel engagement, and creating memorable experiences.

• Embracing a consumer-centric approach can enhance B2B marketing by focusing on providing value, education, and meaningful interactions throughout the buyer's journey.
• Understanding the different stages of the buyer's journey – awareness, consideration, and decision – allows B2B marketers to tailor content and engagement strategies effectively.
• By prioritizing education and information over sales pressure, B2B companies can build trust and credibility with their audience, ultimately leading to greater results.