Jon Peterson

New Deloitte Digital research across 1,000+ B2B buyers and suppliers reveals that most companies are caught between rising customer expectations and tight budgets — and many are overestimating their own digital progress. In this hands-on session, we drill deeper into the data from the keynote, explore the three moves that separate high-maturity commerce and AI leaders from the rest, and open the floor for peer discussion on how to build the business case for action in your own organization. You'll leave with clear action items to start closing the gap.