B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Jon Ruder, Director, Digital Marketing and eCommerce at Honeywell Process Solutions
Honeywell Process Solutions Logo

Jon Ruder


Director, Digital Marketing and eCommerce
Honeywell Process Solutions

Check out the incredible speaker line-up to see who will be joining Jon.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


4:20 PM Case Study: Personalizing the B2B Commerce Experience Through Data

Personalization in B2C is all about serving up ideal content and related products for quick conversions. But with B2B, the consideration phase is typically much longer, more people are involved in the decision, and purchases are evaluated longer. So, how can you use data to personalize the B2B experience and optimize the buying journey?
Join our session to hear about Honeywell's B2B personalization journey and learn how to apply best practices to:

  • Leverage your customer data
  • Inform decisions based on customer lifetime value
  • Increase your revenue and grow your digital business