Day One: Growing and Innovating Digitally
Monday, April 20th, 2020
Personalization in B2C is all about serving up ideal content and related products for quick conversions. But with B2B, the consideration phase is typically much longer, more people are involved in the decision, and purchases are evaluated longer. So, how can you use data to personalize the B2B experience and optimize the buying journey?
Join our session to hear about Honeywell's B2B personalization journey and learn how to apply best practices to:
- Leverage your customer data
- Inform decisions based on customer lifetime value
- Increase your revenue and grow your digital business