B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Kari Janavitz, Chief Marketing Officer at TE Connectivity
TE Connectivity Logo

Kari Janavitz

Chief Marketing Officer
TE Connectivity

Check out the incredible speaker line-up to see who will be joining Kari.

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Day One – Wednesday October 28, 2020 Growing and Innovating Digitally

Wednesday, October 28th, 2020

11:45 AM KEYNOTE FIRESIDE CHAT: Defining Your Value Proposition to Differentiate in Today’s Competitive B2B Market

As B2B businesses expand their reach digitally, competition is growing and it’s becoming paramount to differentiate your offering beyond product. Kari Janavitz, Chief Marketing Officer for TE Connectivity and Diane Hund, Senior Vice President, Marketing for US Foods understand that a clearly defined value proposition is central to the overall digital strategy. Hear about how Kari and Diane packaged the value prop in a way that makes sense for a broad customer base, including:

  • Outlining the value proposition of your offering focused on solving customer needs and providing solutions 
  • Identifying the various gate keepers involved in the purchasing process and making sure your proposition appeals to multiple buyers within an organization
  • Improving the vertical integration of the value chain to capture more of your customers’ business
  • Clarifying your value to your customers by using segmentation studies and VOC programs 
  • Leveraging your value proposition as a promise to your customer to provide differentiation and command a price premium