Kate Rodgers

In today’s rapidly evolving media and buying landscape, authenticity and meaningful experiences have become paramount. B2B marketing teams face mounting challenges, from aligning with sales to authentically engaging their audiences. This session will uncover how to tap into an often-overlooked asset: your internal subject matter experts. With research revealing that 53% of consumers trust employees more than companies, and 77% prefer hearing from specialized experts over executives, there is an unprecedented opportunity for B2B companies to amplify employee perspectives strategically. 

Explore how transforming passive employee advocacy efforts into a structured, impactful social selling strategy can unlock new growth. Discover how employee voices, when supported by strategic marketing efforts and smart paid support, can create genuine connections, build brand credibility, and drive sales—all while doing more with less. Join us to learn how to activate your internal expertise and position your company for success in this new era of human-first B2B marketing.