B2B Online Chicago 2020
August 05 - 06, 2020
Chicago Marriott Downtown
Kathleen Wiener
Senior Director, Global Data Management and Business Intelligence
OMEGA Engineering
Check out the incredible speaker line-up to see who will be joining Kathleen.
Download The Latest AgendaDay Two: Optimizing The Customer Journey Online & Offline
Tuesday, April 21st, 2020
2:25 PM Case Study: Taking On and Owning the Data Challenge to Meet the Needs of the Modern Buyer
Liz Cope, Global Director, Marketing Technology and Operations at Ingersoll Rand is revising their digital strategy to deliver optimal customer experiences, starting with data. Find out how she and her team have simplified the approach to gathering and actioning data, attacking it one layer at a time, including:
- Evangelizing the importance of data and empowering data stewards
- Determining ownership, roles and responsibility
- Getting first, second and third party data to prepare for personalization
- Preparing for the next phase of data integration in preparation for insights and analytics
4:25 PM Afternoon Town Hall: Putting the Customer at the Center of Your Data Strategy
Customer data is a goldmine for improving CX. As data collection, retention and analysis becomes more sophisticated, there are tremendous opportunities to leverage data to deliver value to the customer. Join this interactive town hall session to hear how digital leaders both on and off-stage are getting a 360 degree view of the customer to enhance CX.
- Pulling data from multiple sources to develop a holistic view of the customer
- •Collecting and refining data to avoid failing fast
- Using customer data to identify how to deliver more business value to them
- Determining what your digital strategy should look like across different channels to connect the experience for the customer
