Kelli Flaherty

For many legacy B2B organizations, digital transformation is not just a tech decision—it’s a cultural and strategic shift. This session will help you build a compelling case for digital investment, gain cross-functional buy-in, and lead change that sticks.

• Build coalitions across product, IT, sales, and marketing to support change

• Quantify ROI and risk mitigation to secure executive and board-level support

• Translate digital strategy into achievable milestones for non-technical stakeholders