B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Ken Novak

Global eBusiness Marketing Manager
Parker Hannifin

Day One: Capitalizing on Growth Through Digital Innovation

2:55 PM Panel Discussion Remix: Going Global, Scaling and Growing the eCommerce Business

eCommerce is opening up the world, making global business easier, but not without growing pains! From language and cultural considerations to operations, logistics and IT capabilities, global eCommerce requires a different toolkit. Find out how to handle the challenges when operating in different international areas and foundational considerations, including:
  • Understanding how to personalize to different countries
  • Knowing what converts from a website and content perspective
  • Going beyond translation to gain penetration and adoption
  • Optimizing websites and platforms for multi language geographies

Day Two: Revolutionizing the Customer Experience

5:20 PM Lightning Round Panel: Drawing in New Business: Energizing Your Customer Acquisition Strategies

As B2B businesses quickly operationalize the eCommerce channel, many are operating from a land grab mentality to quickly capture new customers. What acquisition opportunities are proving most effective? How can you increase brand awareness? Find out how to understand where prospects are, how to reach them and:
  • Know what would engage prospects to start a dialogue 
  • Leverage marketing automation and online marketing to drive traffic to the site
  • Explore the latest methods to drive traffic to the site through video strategy, social media, SEO, content and more
  • Utilize account based marketing to be more effective, targeted and proactive

Check out the incredible speaker line-up to see who will be joining Ken.

Download The Latest Agenda