B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Ken Novak, Director, Digital Marketing and eCommerce at Parker Hannifin
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Ken Novak

Director, Digital Marketing and eCommerce
Parker Hannifin

Check out the incredible speaker line-up to see who will be joining Ken.

Download The Latest Agenda

Day Three: Prepping for the Future of Digital

Wednesday, April 22nd, 2020

9:50 AM Keynote Panel Discussion: Removing Friction: Bringing B2C Functionality into the B2B Online Experience

The ease of B2C is driving changes in B2B environments as businesses are under pressure to provide a more B2C-like experience to grow market share. From ratings and reviews to personalization, there are plenty of opportunities to steal smart from B2C. Panelists will share the optimal B2C practices to implement in B2B, including:

  • Understanding what B2C digital marketing strategies are effective to translate to B2B (thinking about ratings and reviews to personalization tactics)
  • Reevaluating checkout and the tools you’re using to create a frictionless and simplified purchasing process
  • Leveraging B2C conversion best practices to drive prospects to convert
  • Determining which principles from B2C don’t make sense in a B2B environment (when there are multiple decision makers in the buying process)