Kenneth Parks

Chief Growth Officer Icreon

Kenneth has over 25 years of experience helping leading brands accelerate digital business growth through digital transformation strategy, experiences, and technology. Prior to Icreon, Parks led growth and marketing at Hero Digital, Dentsu, and Digitas, a part of Publicis Groupe, where he held various senior positions, including Chief Growth and Marketing Officer, Managing Director, and Head of Client Services.

Tuesday, May 7, 2024: Day Two

2:00 PM Chairperson’s Remarks

2:50 PM Panel: Navigating the Course to Forge a High-Performance Sales Organization

In the ever-shifting terrain of contemporary business, a standardized sales approach is no longer sufficient. Organizations are swiftly adapting to hybrid and omni-channel sales models, embarking on a journey filled with both hurdles and potential rewards. Join our panel of industry experts, each bringing their own distinct perspective and a wealth of experience, as they recount, we review how marketing, eCommerce and Sales are aligning to increase profit across the business

4:45 PM Panel: Payment Trends: Empowering Businesses with Innovative Financing Solutions

This panel dives into the dynamic landscape of B2B payment trends, focusing on the role of B2B financing in facilitating seamless transactions. With the rise of embedded finance and the increasing demand for streamlined digital payment experiences, businesses are redefining their approach to offering financing solutions. We explore the evolution of B2B financing, its impact on decision-making processes, and how businesses can leverage partnerships to enhance customer experiences and drive growth.

Check out the incredible speaker line-up to see who will be joining Kenneth.

Download The Latest Agenda