B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Laura Madden, Vice President at Transperfect
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Laura Madden

Vice President

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

2:50 PM Panel Discussion: Taking Flight: Global Expansion Of Your eCommerce Site

eCommerce offers the opportunity to expand on a global scale, but you must be prepared to tackle significant challenges. From cultural and language differences to different digital purchasing pathways, there are many key success factors to consider. Panelists will shed light on top considerations to achieve successful global expansion digitally, including:

  • Identifying cultural differences in different regions to determine areas to tailor to your customers
  • Localizing your eCommerce site with different languages as needed
  • Analyzing international expansion challenges:

  • Creating a global CRM database
  • Disconnect with pricing
  • Determining different digital paths to purchase in specific regions
  • Monitoring inventory that meets regional requirements
  • Properly accounting for duty and International shipping
  • Logistics, delivery and fulfillment 
  • Deployment and management interactions for global and regional teams