Liliana Torres

In today's rapidly evolving B2B ecommerce landscape, effective collaboration between marketing, sales and other departments is essential to maximize success. This panel discussion explores the critical aspects of designing and implementing marketing campaigns that align with your organization's overall strategy. We'll look into the challenges of achieving consistency with the CEO's vision, optimizing budgets, and simplifying the often complex relationship between sales and marketing.

• Aligning Marketing with Business Objectives
• Vision and Strategy in Marketing Campaigns
• Moving from fragmented budgeting within marketing and sales to a more strategic, unified approach.