B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Linda Brunner, Vice President and Head of Digital Engagement at Siemens Healthineers
Siemens Healthineers Logo

Linda Brunner


Vice President and Head of Digital Engagement
Siemens Healthineers

Check out the incredible speaker line-up to see who will be joining Linda.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019


9:25 AM B2B Tonight, This Morning! Not Your Average Keynote Panel!: Synchronizing People, Process and Technology for a Successful and Consistent Omni-Channel Customer Experience

Customers expect consistency from your brand, regardless of channel. As digital capabilities advance and become more interconnected, creating a unified experience for the customer is a key opportunity to optimize customer experience. Hear how panelists from a range of company sizes and structures are optimizing omni-channel CX, including:

  • Selecting the right omni-channel strategies to best serve your customer needs
  • Using a consistent brand message in all customer communications, regardless of channel
  • Utilizing content to ensure a consistent brand and product experience
  • Breaking down internal silos on and offline
  • Creating connected experiences in all your digital channels