B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Linda Brunner, Vice President and Head of Digital Engagement at Siemens Healthineers
Siemens Healthineers Logo

Linda Brunner

Vice President and Head of Digital Engagement
Siemens Healthineers

Check out the incredible speaker line-up to see who will be joining Linda.

Download The Latest Agenda

Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020

12:25 PM PANEL DISCUSSION: Synchronizing People, Process and Technology for a Successful and Consistent Omni-Channel Customer Experience

Customers expect consistency from your brand, regardless of channel. As digital capabilities advance and become more interconnected, creating a unified experience for the customer is a key opportunity to optimize customer experience. Hear how panelists from a range of company sizes and structures are optimizing omni-channel CX, including:

  • Selecting the right omni-channel strategies to best serve your customer needs
  • Using a consistent brand message in all customer communications, regardless of channel
  • Utilizing content to ensure a consistent brand and product experience
  • Breaking down internal silos on and offline
  • Creating connected experiences in all your digital channels