B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Linda Brunner


Vice President and Head of Digital Engagement
Siemens Healthineers

Day Two: Revolutionizing the Customer Experience


9:35 AM B2B Tonight, This Morning! Not Your Average Keynote Panel!: Shifting from Utility to Engagement with B2B Customers

The growth of eCommerce is opening up new opportunities to better engage with customers. How can you look at digital transformation in a more customer facing way? How do you move away from transactional online purchasing to deeper engagement with brand, content and products?  How can you keep up with evolving customer expectations? eCommerce execs will share actionable insights to increase customer engagement, including:

• Understanding how to revamp the website to achieve continual engagement and avoid plateaus
• Connecting other channels to define the customer journey and increase conversions
• Listening to the customer and providing the right experience through channels
• Gaining more business from opportunistic customers


Check out the incredible speaker line-up to see who will be joining Linda.

Download The Latest Agenda