April 29 - May 01, 2019
Chicago Marriott Downtown
Day One: Capitalizing on Growth Through Digital Innovation
5:00 PM Lightning Round Panel: Advancing and Improving Your Content Strategy to Drive Customer Engagement
Content’s reign as king has created a lot of noise. Customers expect high quality content and good content can increase engagement and improve retention. What considerations should you make to improve your content strategy? How do you decide what content you need and determine where to expand? Panelists will answer these questions and more, including:
- How do you reuse content and integrate to omni channel without multiple reauthorizations?
- How do you improve the content of your site?
- How should you scale content and drive results through SEO?
- What types of content captivates your customers?