Lindsay Moura

Digital Marketing Team Lead SilverTech

Lindsay has over 8 years of experience in the digital marketing world. She has worked both in-house as well as at agencies serving multiple industries including travel and tourism, food and beverage, finance, education, and healthcare. She enjoys the creative and data-driven mindset marketing requires in order to achieve and measure success. Lindsay specializes in developing strategic marketing plans that include anything from paid media and social media to marketing automation, email, and content. She partners with clients to find the right mix of marketing tactics in order to make the most of their budget.

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

3:00 PM Panel: Maximizing B2B Marketing Touchpoints And Measuring Performance With Your Buyers

In the dynamic landscape of B2B marketing, understanding and optimizing customer touchpoints is crucial for driving strategic engagement and revenue growth. This panel explores the intricate methodologies for measuring marketing performance through advanced analytics, multi-touch attribution, and data-driven insights.

High tech AND High touch? Comparing ideas
Critical Marketing Metrics
Identifying Critical interaction points across various channels
Identifying critical metrics to measure effectiveness of touchpoints

Check out the incredible speaker line-up to see who will be joining Lindsay.

Download The Latest Agenda