Lisa Oliver

Sr. Manager, B2B eCommerce Molson Coors

Lisa Oliver is the Sr. Manager of B2B eCommerce at Molson Coors, where she optimizes digital content, advertising, data and technology to significantly grow a novel and evolving beverage wholesaler selling channel. Lisa has deployed innovative processes and technology to enhance content and marketing reach as well as championed omnichannel digital selling through education, advocacy, and the development of key adoption initiatives.

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

4:50 PM Interactive Panel: Cut the Crap: The Talent Strategies That Will Transform Your B2B eCommerce & Digital Marketing for Tomorrow!

In today's competitive B2B landscape, the alignment of sales and marketing teams is crucial for driving growth and maximizing revenue. This expert panel brings together industry leaders to share their insights and practical strategies for achieving seamless collaboration between these two vital departments.

Implementing shared KPIs and metrics for both teams
Leveraging technology to facilitate communication and data sharing
Developing content strategies that support both marketing and sales efforts
Building a culture of collaboration and mutual respect
Compensating sales team when you have a portal

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda