Lisa Riles

As B2B commerce evolves, manufacturers must rethink how they engage with customers and distributors to stay competitive. Xylem is leading this transformation by enhancing digital experiences, simplifying the buying journey, and enabling seamless collaboration. In this session, they will share how digital innovation is redefining the buying journey, improving efficiency, and increasing profitability.

·       Transforming Digital Experiences – Improving product visibility, optimizing UI/UX, and streamlining the buying journey.

·       Seamless Collaboration – Enabling engineers, distributors, and channel partners to work more efficiently and accelerate decision-making.

·       Driving Revenue Through Digital Innovation – Real-world case studies on how digital transformation boosts profitability and enhances customer experiences.