B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Liz Cope, Global Director, Marketing Technology and Operations at Ingersoll Rand
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Liz Cope


Global Director, Marketing Technology and Operations
Ingersoll Rand

Check out the incredible speaker line-up to see who will be joining Liz.

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Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020


2:25 PM Case Study: Taking On and Owning the Data Challenge to Meet the Needs of the Modern Buyer

Liz Cope, Global Director, Marketing Technology and Operations at Ingersoll Rand is revising their digital strategy to deliver optimal customer experiences, starting with data. Find out how she and her team have simplified the approach to gathering and actioning data, attacking it one layer at a time, including:

  • Evangelizing the importance of data and empowering data stewards
  • Determining ownership, roles and responsibility 
  • Getting first, second and third party data to prepare for personalization
  • Preparing for the next phase of data integration in preparation for insights and analytics