B2B Online 2020
April 20 - 22, 2020
Chicago Marriott Downtown
Liz Cope
Global Director, Marketing Technology and Operations
Ingersoll Rand
Day Two: Optimizing The Customer Journey Online & Offline
Tuesday, January 1st, 2019
2:25 PM Case Study: Taking On and Owning the Data Challenge to Meet the Needs of the Modern Buyer
Liz Cope, Global Director, Marketing Technology and Operations at Ingersoll Rand is revising their digital strategy to deliver optimal customer experiences, starting with data. Find out how she and her team have simplified the approach to gathering and actioning data, attacking it one layer at a time, including:
- Evangelizing the importance of data and empowering data stewards
- Determining ownership, roles and responsibility
- Getting first, second and third party data to prepare for personalization
- Preparing for the next phase of data integration in preparation for insights and analytics
