B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Marcio Moerbeck


Director, Worldwide Partner Marketing
Citrix

Day Three: Prepping for the Future of Digital


10:55 AM Keynote: Partnering Across the Supplier Ecosystem to Drive Joint Marketing

When Marcio Moerbeck joined Citrix three years ago, he made it a top priority to drive digital marketing through distribution partners to help grow the business. He and his team revamped the department and invested in building content and programs that drive digital marketing through the Citrix KickStart program to amplify reach and grow revenues.
Hear lessons learned, including:

• Designing a content strategy to syndicate to partners in the ecosystem
• Becoming a better partner in a multichannel environment
• Revamping the program to focus on partners driving additional marketing activities


Check out the incredible speaker line-up to see who will be joining Marcio.

Download The Latest Agenda