B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Mark Bartlett


Chief Experience Officer
FPX

Day One: Capitalizing on Growth Through Digital Innovation


5:30 PM Cocktails And Conversations For B2B Best Practices Roundtables

 (20 Roundtable Discussions Available Only For Manufacturers And Distributors)

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. A highlight of B2B Online, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for Manufacturers And Distributors. To sponsor a roundtable, contact alicia.upchurch@wbresearch.com  

1.Customer-Centric Thinking: Making Personalization Real & Practical 
Paul Wlodarczyk, Vice President, Digital Practice, Dakota Systems

2.Co-Creating Success: How B2B Sellers Connect With Modern Buyers 
Hosted by Mark Bartlett, Chief Experience Officer, FPX

3.Redefining Personalization in B2B eCommerce 
Hosted by Brian Strojny, Co-founder, Insite Software

4.Executing On Your Digital Strategy For Growth And Innovation
 Hosted by Andrej Maihorn, Vice President, Customer Innovations, Intershop

5.Topic TBD
Hosted by Jill Steinhour, Marketing Executive - High tech/B2B,Adobe 

6.Maximizing Online Growth and Connecting Commerce With Everything
 Hosted by Salesforce Commerce Cloud

7.The Value of a Global Content Strategy 
Laura Cochran, Vice President, Retail Solutions, Transperfect

8.Beyond The Hype Of AI And Machine Learning – What’s Real And How To Use It?
William Dunn, President, Dunn Solutions

9.How To Make Sure Your B2B eCommerce Platform Makes Money
Jordan Hahn, Senior CPQ Product Manager, Vendavo, Inc.

10.Successful B2B Ecommerce Starts with a Roadmap: Platform Best Practices 
David Crouch, President, ten24 Digital Solutions

11.Help People, Don't Just Sell Stuff: Using Search to Create Content Customers Need
Corbin Faber, Director, Managed Services, Conductor

12.Designing A Scalable and Elastic Distribution Network 
 Hosted by  Ware2Go

Day Two: Revolutionizing the Customer Experience


11:55 AM Keynote Case Study: The Era of Digital Co-creation

We’ve lived the first iterations of B2B Digital Transformation, but sellers still struggle to deliver their complex solutions through the cohesive digital experiences customers expect. Mark Bartlett, a practitioner of digital transformation and chief experience officer for FPX, offers a strategy to help B2B sellers connect with buyers by facilitating collaboration and solution co-creation.

• Discover how modern buyer preferences are driving the need for true omnichannel capabilities
• Learn about the foundational technologies facilitating digital transformation initiatives and how they can play a role in your strategy
• Discuss the strategies leading companies are employing to make solution co-creation a reality and the potential ROI from these efforts


Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda