Mark Frenette

Table #1 Unlocking Success in Product Content Creation with Generative AI: What Strategies Have Yielded Results for You   

Hosted by; Emeka Nwosu - eCommerce Data Analyst, Amyris 

Table #2 Now Trending: Discussing the Latest Trends In Marketplaces - Hosted by Rudy Abitbol – VP eCommerce & Digital Marketing, AMG Medical 

Table #3 Shaping The Ideal Digital Customer Experience For Your Site – Hosted by Mark Frenette - B2B Digital Commerce Manager, The Hershey Company 

Table #4 Omni-Channel & Merging Online Channel With Offline Channel To Create Untapped Value?  

Hosted By Scot Stein - Chief Information and Digital Officer, IEWC 

Table #5 Unlocking the Power of PIM: Best Practices for Effective Implementation  

Hosted by Howard Blumenthal - Director, eCommerce and PIM, Motion Industries

This panel explores the imperative of optimizing web features for accessibility in the context of eCommerce success. It highlights the importance of adhering to digital accessibility standards and programs as a means to not only benefit from a larger group of buyers but also to mitigate potential risks. Additionally, the abstract emphasizes the opportunities to enhance user experience (UX) while underlining the significance of following best practices and steering clear of common pitfalls in the pursuit of accessible eCommerce solutions.

• Digital Accessibility Standards and programs to start
• Benefits and opening to larger group of buyers
• Mitigating risk
• Opportunities to enhance UX
• Best Practices, and things to STAY AWAY FROM