Mark Melton

Creating the ideal tech stack for B2B commerce doesn’t just mean picking the best individual tools on the market. You have to assemble a combination of platforms, software, and integrations that work seamlessly together to create engaging digital experiences. 

This session will break down the martech selection process, covering key solutions and how they must work in harmony to drive personalization, automation, digital transformation whilst delivering real value. We’ll explore selection frameworks, such as "Build vs. Buy vs. Partner", and other key considerations for aligning your martech stack to your business objectives. 

Join this session to: 

• Understand how to choose your best combination of tools to create a seamless, high-performing ecosystem best suited for your unique business goals. 
• Learn how to assess whether to onboard tools for maximum flexibility and efficiency. 
• Discover the biggest mistakes companies make when building their martech stack 
• Determine how to build a scalable stack, ensuring it can evolve with your business