Mark Melton

From startups to the brands you know, listen to leaders demonstrate their products, services and solutions directly to you, and understand how the tech can work for your business. 

3:30 PM - Demonstration #1 Transforming Your B2B Website from Plain to Powerhouse

You’ve had a website for a long time, but does it really act more like a digital billboard? Today’s customers expect to seamlessly find information and purchase the products they need, much like they do in their day-to-day lives. Our session explores the key challenges B2B manufacturers face in delivering online experiences, and how the right digital choices can unlock value and customer loyalty throughout the buying process.

Mark Melton, US Market Development & Partnerships Leader, Magnolia

3:40 PM - Demonstration #2 The business case for AI-enabled B2B commerce 

There’s no avoiding it – AI is more than a buzzword, it’s a strategic imperative. But is it really time for manufacturers and distributors to dive in? And what concrete results can you anticipate? In this session, we'll delve beyond the buzzwords to explore the tangible benefits AI brings to B2B eCommerce. From boosting margins to revolutionizing user experiences and optimizing supply chains, we'll uncover why you can't afford to overlook the transformative power of AI-enabled commerce.  

Josh Kinzer - VP of Sales – Commerce, Sitecore