B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Mary Derrick

VP, Digital Customer Experience
Schneider Electric

Day Two: Revolutionizing the Customer Experience

10:45 AM Keynote Co-presentation: Measuring Customer Interactions Online to Show ROI and Secure Future Investments

Digital transformation requires tremendous investment, and marketing leaders must continually prove the value in their programs to secure budget. How can you measure different components of your digital marketing strategy to prove that it’s working? Mary Derrick, Vice President, Digital Customer Experience and Vicki Repsholdt, Vice President, Marketing, Building & IT Business (Square D) for Schneider Electric will outline how they’ve developed KPIs for different types of digital activity to track the progress of different strategies and drive improvements. Find out what has and hasn’t worked and lessons learned, including:

• Developing KPIs for digital activity, including paid and unpaid social media
• Tracking the cycle of research online and purchase offline in a multichannel environment
• Determining high, medium and low value customers to get internal buy-in
• Crafting accurate reporting senior management to obtain future investments in marketing

Check out the incredible speaker line-up to see who will be joining Mary.

Download The Latest Agenda