B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Matthew Clark


Vice President, Global Head, eCommerce & Digital Marketing, Premier Farnell
Avnet

Day One: Capitalizing on Growth Through Digital Innovation


12:15 PM Keynote Panel Discussion: Designing A More Customer Centric and Agile Digital Organization

Evolving customer demographics are tremendously influencing digital transformation, but what does customer centricity mean in a B2B environment? What does it mean to be a more agile and flexible eCommerce organization? How can you create an overall picture of your customer as the foundation of your strategy? Leaders in digital will open up the curtains around how to keep the customer at the heart of digital transformation, including:

• Becoming more responsive to customer needs using digital strategies
• Aligning digital marketing, customer experience and sales to delight the customer and exceed their expectations
• Continually keeping up with customer sophistication to be responsive
• Building customer-driven design solutions using digital

Day Two: Revolutionizing the Customer Experience


3:10 PM Panel Discussion Remix: Using Data to Improve Customer Experience

Data is becoming increasingly valuable to B2B marketers. Companies are looking at how to leverage data for automation, analytics and becoming smarter with the data they have. From capturing data for more targeted marketing, to leveraging data to make decisions faster, data is driving every decision B2B businesses make. Find out how data savvy eCommerce executives are cashing in on data opportunities, including: 
  • What data points can tell you about buying habits to build better experiences
  • What you need to know about supply chain data to identify new opportunities
  • How to plan for data to be a strategic pillar for all elements of the business
  • The true definition of success in customer experience online


Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda