Meeta Kratz | B2B Online Chicago

B2B Online Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Meeta Kratz

Vice President and General Manager of the Americas Business Unit Lonza

Meeta Kratz is an accomplished business executive with extensive strategy, product line, digital, commercial and P&L management experience in the healthcare sector. She has demonstrated her ability to drive results for leading global distribution and manufacturing organizations transforming their businesses into world-class, customer-focused organizations. Furthermore, she has applied her commercial expertise to target both B2B and B2C audiences, where she has successfully built omni-channel marketing, digital, sales and distribution channels to deliver revenue and margin growth that consistently exceeds expectations.

Currently, Meeta serves as the Vice President and General Manager of the Americas Business Unit at Lonza’s Capsules & Health Ingredients Division. She is responsible for the P&L of north, central and south America across all product lines, manufacturing and supply chain operations as well as go-to market channels. Prior to joining Lonza, she held various senior marketing positions. At Thermo Fisher Scientific, she was an integral part of the leadership team of Fisher Healthcare Division managing strategy, commercial omni-channel marketing, data science and digital commerce. In addition, she led crossfunctional and multi-disciplinary teams at Brady Corporation, Zebra Technologies, Labelmaster and W.W. Grainger, where she drove significant growth across digital, sales and distributor revenue channels.

Meeta is a graduate from Kettering University with a bachelor’s degree in engineering and she also earned her Master of Business Administration (MBA) from the Gies College of Business at the University of Illinois. She is an accomplished public speaker who enjoys sharing her passion for growth and revenue enablement and has been featured at key industry conferences across the United States. She also brings her passion for building businesses and helping women advance in business through her involvement in several organizations, including Leading Women Executives and DePaul University’s Marketing Advisory Council. Meeta is the mother of identical twins and resides in the Chicagoland area.

Day 3: Elevating Customer Engagement: Crafting Multidimensional B2B Digital Experiences

8:55 AM Keynote Panel: C-Suite Synergy: Driving Organizational Excellence Through Integrated Leadership

This panel explores how C-suite leaders can drive organizational excellence through integrated leadership and cross-functional collaboration. The discussion focuses on leveraging data-driven insights, creating personalized customer experiences, and fostering a culture of continuous improvement to enhance business performance and customer satisfaction. By examining effective strategies for C-suite synergy, the panel aims to provide actionable insights for leaders seeking to optimize their organizations' growth and success.

  • C-suite alignment is critical for organizational success, with highly aligned executive teams reporting 70% higher performance compared to less aligned peers
  • Cross-functional collaboration encourages innovation, improves efficiency, and enhances decision-making by bringing together diverse perspectives and expertise
  • Data-driven insights and personalized customer experiences are essential for driving business growth and improving customer satisfaction in today's competitive landscape
  • Fostering a culture of continuous improvement and accountability within the C-suite is crucial for maintaining long-term organizational excellence and adaptability

Check out the incredible speaker line-up to see who will be joining Meeta.

Download The Latest Agenda