B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Meeta Kratz

Global VP, Product Management & Marketing Lonza


Tuesday, May 7, 2024: Day Two

7:30 AM Women in B2Breakfast – Sign up required

Join us for an inspiring Women in B2B Breakfast where leaders from various organizations will share their insights on fostering professional development through initiatives like Women in the Workforce Employee Resource Groups. Discover success stories that empower women in the workplace and drive diversity and inclusion to incorporate at your organization.

(Limited to 50 attendees)

12:10 PM Keynote Panel: Leveling Up Your B2B Talent for Digital Success

In the world of B2B e-commerce, talent is the key driver to transformation. While B2C has had over a decade to master digital enablement, B2B has lagged behind. Join us to explore strategies for finding and nurturing the right talent, creating pathways for upskilling, and understanding the intricacies of the operations, customer service, and sales teams. Learn what leaders are investigating to reaping long-term benefits in the B2B e-commerce landscape.

  • Building the right team
  • Talent Roadmap - Create pathways for talent upskilling and digital preparedness.
  • Understanding B2B Complexity - Explore the intricacies of B2B operations, customer service, and sales teams.
  • Patience for Long-Term team development

Check out the incredible speaker line-up to see who will be joining Meeta.

Download The Latest Agenda