Meeta Kratz

B2B buyers no longer measure digital success by transactions alone. They expect tools, insights, and experiences that help them do their jobs better—before, during, and after the sale. This session explores how leading B2B organizations are designing digital solutions that go beyond checkout to drive loyalty, differentiation, and long-term growth.

• Reframe digital success beyond orders and revenue to include engagement, enablement, and customer outcomes.
• Identify non-transactional digital capabilities that create meaningful value for B2B customers.
• Design experiences that support research, configuration, service, and post-purchase needs.
• Align digital initiatives with customer jobs-to-be-done, not just internal KPIs.
• Integrate content, tools, and data to create cohesive, end-to-end buyer experiences.
• Measure impact using metrics tied to adoption, retention, and lifetime value