B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Michael Ali


Chief Technology Officer
Omega Engineering

Day One: Capitalizing on Growth Through Digital Innovation


2:10 PM Case Study: Two Birds, One Stone, Relaunching a Global Digital Business Platform with Marketplace Capability

Operationalizing marketplaces and global expansion are two of the latest actions B2B businesses are focusing on to achieve growth. For businesses looking to quickly capitalize on these opportunities, these efforts are happening in tandem. Michael Ali was hired as the first CIO for Omega Engineering and added digital to his role, partnering with the new CMO to drive digital transformation. Find out how he and the team simultaneously upgraded legacy sites for global markets from the UK to China while also developing a marketplace strategy, including:
  • Considerations for platforms to support marketplace strategy
  • Finding the right balance between central control and local flavor
  • Improving the ease of use for new global sites

Day Three: Prepping for the Future of Digital


1:45 PM Fireside Chat: IoT, AI, Automation and Beyond, Demystifying Disruptions in Data

IoT, AI, automation, Blockchain and machine learning are some of the biggest buzzwords in tech and each capability relies on high quality data. Data is exploding at rapid rates, especially as marketers access new kinds of data sets, from spend data to geolocation data to further grow the business. What do each of these capabilities mean and what opportunities can they open up? Panelists will debunk data myths to help you better leverage data to deliver business value. Find out:

• What’s required to clean up your data to harness new opportunities
• The differences between the roles of data, AI, automation and IoT
• How to leverage data driven opportunities to drive long-term operational efficiency


Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda