B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Michael O'Shea


VP of eCommerce & Product Management
Parts Town


2:10 PM Case Study: One Size Does Not Fit All: Enabling Search That Works for Your Customers and Products

All products and companies are not created equal. Their customers have unique search needs when it comes to finding and buying the products and services offered. Search functionality should align with your target customer and how they want to find your products. Michael O'Shea, SVP, eCommerce & IT for Parts Town has been focused on building search capabilities that empower customers and reduce dependency on the sales teams so they can focus on new business. Find out how to align your search with your customers and their unique needs, including:
  • Optimizing navigation and discoverability with large amounts of complex products
  • Building non-traditional search tools for your specific industry or products
  • Mining data to drive continuous improvement of search results



Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda