B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Michael Scholz

VP Product & Customer Marketing commercetools

Michael Scholz is the VP of Product & Customer Marketing for commercetools. With two decades of experience in retail & software at SAP, Hybris, SuccessFactors and Sift, he has been leading software development, presales, consulting, marketing & strategic alliances across the EMEA, APAC & Americas region. Prior to joining commercetools he has also spent 6 years in consulting advising Fortune 50 companies such as Sysco & Ford on unified commerce strategies for both custom software developments but also off the shelf software packages. Michael studied International Business IT, Design & MBA at universities in Germany, the UK, Australia & Hong Kong.

Tuesday, May 7, 2024: Day Two

8:35 AM Chairman’s Remarks

Commercetools

8:45 AM Keynote Panel: Harnessing AI, The Top Areas To Effectively Implement Change & Increase Efficiencies (And Drive Revenue)

Step into the future of B2B e-commerce as our panel takes you on a captivating journey through the realm of artificial intelligence. Join us as we unravel the enchanting ways AI is transforming customer experiences and elevating product data management. From virtual shopping companions to data-driven insights, our panelists will reveal how AI spells success in the B2B e-commerce arena. Prepare to be spellbound by riveting discussions and illuminating case studies that demonstrate how harnessing AI can propel your B2B e-commerce endeavors to new heights. 

  • AI-Powered Personalization: Explore the magical world of personalized experiences, where AI conjures tailored recommendations, virtual shopping assistants, and seamless interactions that leave B2B customers enchanted.
  • Product Data Wizardry: Uncover the alchemy of AI-driven product data management – from casting spells to cleanse, enrich, and organize data, to unleashing the power of AI in decoding complex product information hieroglyphics.
  • Forecasting Futures with AI: Delve into the crystal ball of AI-generated insights, where predictive analytics and machine learning potions unveil the secrets of demand forecasting and inventory optimization, ensuring you're always one step ahead.
  • Sorcery of Automation and Efficiency: Learn the incantations to streamline workflows and banish manual tasks using AI-powered automation, enabling you to focus on bewitching business strategies while AI handles the mundane.

12:10 PM Keynote Panel: Leveling Up Your B2B Talent for Digital Success

In the world of B2B e-commerce, talent is the key driver to transformation. While B2C has had over a decade to master digital enablement, B2B has lagged behind. Join us to explore strategies for finding and nurturing the right talent, creating pathways for upskilling, and understanding the intricacies of the operations, customer service, and sales teams. Learn what leaders are investigating to reaping long-term benefits in the B2B e-commerce landscape.

  • Building the right team
  • Talent Roadmap - Create pathways for talent upskilling and digital preparedness.
  • Understanding B2B Complexity - Explore the intricacies of B2B operations, customer service, and sales teams.
  • Patience for Long-Term team development

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda