Michelle Fields

Fractional Chief Marketing Officer Rules of Marketing

Michelle Kamrath Fields, a seasoned fractional Chief Marketing Officer (fCMO), specializes in guiding B2B brands through strategic marketing and ecommerce initiatives. With over 20 years of experience, Michelle has successfully developed and executed marketing strategies for renowned brands such as Ashley Furniture, Eddie Bauer, Nike, Napster.com, and John Deere. Her expertise in digital transformation, brand development, and campaign execution makes her a trusted advisor for businesses seeking strategic marketing and ecommerce guidance.

Wednesday, May 8, 2024: Day 3

9:10 AM Interactive Live Polling Panel: Aligning Marketing Strategies with Business Goals in B2B Ecommerce

In today's rapidly evolving B2B ecommerce landscape, effective collaboration between marketing, sales and other departments is essential to maximize success. This panel discussion explores the critical aspects of designing and implementing marketing campaigns that align with your organization's overall strategy. We'll look into the challenges of achieving consistency with the CEO's vision, optimizing budgets, and simplifying the often complex relationship between sales and marketing.

Aligning Marketing with Business Objectives
Vision and Strategy in Marketing Campaigns
Moving from fragmented budgeting within marketing and sales to a more strategic, unified approach.

11:50 AM Panel: Optimizing Your Web Features For Accessibility: The Do’s & Don’ts To eCommerce Success

This panel explores the imperative of optimizing web features for accessibility in the context of eCommerce success. It highlights the importance of adhering to digital accessibility standards and programs as a means to not only benefit from a larger group of buyers but also to mitigate potential risks. Additionally, the abstract emphasizes the opportunities to enhance user experience (UX) while underlining the significance of following best practices and steering clear of common pitfalls in the pursuit of accessible eCommerce solutions.

Digital Accessibility Standards and programs to start
Benefits and opening to larger group of buyers
Mitigating risk
Opportunities to enhance UX
Best Practices, and things to STAY AWAY FROM

Check out the incredible speaker line-up to see who will be joining Michelle.

Download The Latest Agenda