B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Mihir Kittur, Co-Founder & Chief Commercial Officer at Ugam, A Merkle Company
Ugam, A Merkle Company Logo

Mihir Kittur


Co-Founder & Chief Commercial Officer
Ugam, A Merkle Company

Check out the incredible speaker line-up to see who will be joining Mihir.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019


11:25 AM Keynote Case Study: Driving Digital Transformation for Sustainable Business Impact With Data and Analytics

Today's digitally-savvy buyer expects a B2C-like experience that meets their complex B2B needs. From in-person interactions with sales reps, today’s digitally-savvy buyers expect a streamlined, convenient process that stretches across both offline and online channels. They begin shopping journeys online, engage with sales teams, purchase online, visit social media – and expect the same level of consistency and convenience across the touchpoints. In this session, Ajay Kamble, CIO of Turtle & Hughes, along with Mihir Kittur, Co-Founder & Chief Commercial Officer of Ugam, will walk through the real-life challenges B2B businesses face today and outline how leaders can embark on this journey of digital transformation for sustainable revenue growth and profitability with data and analytics.
Key takeaways from the session will include: 

  • Turtle & Hughes’ journey to digital transformation
  • Applying analytics to define and prioritize avenues for sustainable impact
  • Practical learnings to accelerate digital transformation