Day Two: Optimizing The Customer Journey Online & Offline
Tuesday, April 21st, 2020
Today's digitally-savvy buyer expects a B2C-like experience that meets their complex B2B needs. From in-person interactions with sales reps, today’s digitally-savvy buyers expect a streamlined, convenient process that stretches across both offline and online channels. They begin shopping journeys online, engage with sales teams, purchase online, visit social media – and expect the same level of consistency and convenience across the touchpoints. In this session, Ajay Kamble, CIO of Turtle & Hughes, along with Mihir Kittur, Co-Founder & Chief Commercial Officer of Ugam, will walk through the real-life challenges B2B businesses face today and outline how leaders can embark on this journey of digital transformation for sustainable revenue growth and profitability with data and analytics.
Key takeaways from the session will include:
- Turtle & Hughes’ journey to digital transformation
- Applying analytics to define and prioritize avenues for sustainable impact
- Practical learnings to accelerate digital transformation