B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Miriam Metcalfe


Marketing Manager
Dormer Pramet

Day One: Capitalizing on Growth Through Digital Innovation


5:00 PM Lightning Round Panel: Competing With and Participating in Marketplaces While Maintaining Margin

The marketplace model has disrupted B2B eCommerce and it’s here to stay. Marketplaces offer the opportunity to reach more customers and create an easy experience for the buyer, but the ease and growth potential are not without challenges. Pricing pressures and brand integrity are among some of the top concerns of B2B businesses when capitalizing on marketplace opportunities, but solutions are already out there to balance these concerns while growing the business. Early adopters of marketplaces will shed light on how thrive in a marketplace economy, including:
  • Navigating relationships between manufacturer and distributor where there are different marketplace approaches 
  • Considerations for setting pricing you can rely on a global scale
  • Limiting short term incentives like promotional pricing and coupons for a long-terms pricing strategy 
  • Different strategies for different categories: testing which pricing models work best per product vertical

Day Three: Prepping for the Future of Digital


11:20 AM Lightning Round Keynote Panel Discussion: What Can be Automated Now to Increase Efficiency and Drive Growth?

B2B eCommerce growth is booming! Businesses are quickly looking to scale operations to deliver on this growth and automation opportunities are a marketer’s new best friend. What automation opportunities are available to drive efficiency and create cost savings opportunities for customers? How can automation shift lower dollar orders to the online channel? Find out how to capitalize on automation, including:

• Exploring algorithms for pricing automation to reduce manual work
• Evolution of supply chain integration, logistics and payment gateways
• Using AI to automate content, including chatbots
• Opportunities to use AI for segmentation and targeted campaigns
• Utilizing machine learning to automate customer care


Check out the incredible speaker line-up to see who will be joining Miriam.

Download The Latest Agenda