B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Monty Kilburn, EVP, Sales & Marketing at Kelsan
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Monty Kilburn

EVP, Sales & Marketing

Check out the incredible speaker line-up to see who will be joining Monty.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020

4:25 PM Afternoon Town Hall: Putting the Customer at the Center of Your Data Strategy

Customer data is a goldmine for improving CX. As data collection, retention and analysis becomes more sophisticated, there are tremendous opportunities to leverage data to deliver value to the customer. Join this interactive town hall session to hear how digital leaders both on and off-stage are getting a 360 degree view of the customer to enhance CX.

  • Pulling data from multiple sources to develop a holistic view of the customer
  • •Collecting and refining data to avoid failing fast
  • Using customer data to identify how to deliver more business value to them
  • Determining what your digital strategy should look like across different channels to connect the experience for the customer

Day Three: Prepping for the Future of Digital

Wednesday, April 22nd, 2020

12:25 PM Keynote Lightning Round Panel Discussion: Shaping Optimal Customer Experiences for the Evolving B2B Customer

Millennials have moved up the corporate ranks to have significant purchasing power and Gen Z has now joined the workforce. These are the most digitally savvy customers that the industry has ever seen, and they know they have a multitude of choices when it comes to purchasing. Hear how B2B marketing leaders are revamping CX to meet the needs of today’s changing B2B customer, including:  

  • Understanding how Generation Z job seekers are amplifying digitally savvy millennials in first and second management level roles
  • Getting buy-in from seasoned employees to become more agile to better serve the changing customer
  • Knowing what kind of experiences these generations are looking for when they’ve never lived in an analog world
  • Understanding which processes need to be redesigned to serve evolving B2B buyers
  • Developing a roadmap to get to where the end user of 5 years from now expects you to be