B2B Online Chicago 2025
April 28 - 30, 2025
Chicago Marriott Downtown
Natalie Spira
Acquisition Marketing Manager Kloeckner Metals CorporationDay 2: Synergy in Action: Unifying B2B Operations for Digital Success
2:55 PM Panel: Maximizing B2B Marketing Touchpoints And Measuring Performance With Your Buyers
In the dynamic landscape of B2B marketing, understanding and optimizing customer touchpoints is crucial for driving strategic engagement and revenue growth. This panel explores the intricate methodologies for measuring marketing performance through advanced analytics, multi-touch attribution, and data-driven insights.
- High tech AND High touch? Comparing ideas
- Critical Marketing Metrics
- Identifying Critical interaction points across various channels
- Identifying critical metrics to measure effectiveness of touchpoints
Check out the incredible speaker line-up to see who will be joining Natalie.
Download The Latest Agenda