B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Nick Crumlett, Director, eCommerce Development at MiSUMi
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Nick Crumlett

Director, eCommerce Development

Check out the incredible speaker line-up to see who will be joining Nick.

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Day One – Wednesday October 28, 2020 Growing and Innovating Digitally

Wednesday, October 28th, 2020

5:15 PM PANEL DISCUSSION: Understanding the Path to Personalization in B2B eCommerce

With so much content available today, content is requiring an increased level of customer experience, to serve the right content at the right time. In a B2B environment, this means segmentation and a strong metadata strategy along the path to personalization. Panelists will discuss how to get started with personalization to gain competitive advantage, including:

  • Identifying the right level of customer personalization to have in a B2B environment
  • Knowing what you should be aware of when it comes to privacy and personalization
  • Defining the appropriate buckets for personas to determine the sweet spot for personalization
  • Determining what you can do in-house and knowing when to partner
  • Providing real time personalization across multiple channels