B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Nick Schulte


Vice President, eCommerce
Shift7

Day Two: Revolutionizing the Customer Experience


3:10 PM Panel Discussion Remix: Promoting PIM Strategy To Engage And Convert Customers

Content and PIM are two of the greatest tools to help engage customers and get them captivated on the site for repeat purchasing. What are best practices on how to use PIM effectively? How can PIM help to organize data better on the backend?  How can you leverage it to learn what truly moves the needle for customers? Experienced PIM users will shed light now how to get the most out of PIM to increase conversions, including:
  • Moving customers through the funnel and into the flow of site easily to engage and convert them
  • Targeting customers differently and providing different products depending on their preferences
  • Examining your success metrics, including conversion rates, revenue per visitor and engagement levels
  • Optimizing your configurator experience to identify the optimal number of products to show customers
  • Testing and reiterating constantly to avoid missing any opportunities


Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda