Nicole Hardey

Head of Partner Acquisition Marketing Capital One Trade Credit

Nicole Hardey serves as the Head of Partner Acquisition Marketing at Capital One Trade Credit. In her role, she leads strategic initiatives to acquire and nurture new partnerships for companies in need of full-service accounts receivable solutions. With over 20 years of experience in fintech, Nicole specializes in developing innovative marketing strategies that connect enterprise-size companies with financial solutions they need to optimize cash flow and streamline operations. Her expertise lies in forging high-value partnerships, driving growth through innovative acquisition strategies, and shaping the future of fintech-driven receivables management for Capital One Trade Credit.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

4:30 PM Practitioner Roundtable Discussions - Manufacturers And Distributors Only

Our roundtables are a wonderful way to continue to network and engage with your peers on a topic of your choosing. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of your peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 30-minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in.

1. The Shopify Native B2B Accelerator for Manufacturers and Distributors

Hosted by Brandt DeVries - Director of Operations, WISCO, Franco Varriano, Head of Partnerships, Gadget, Denis Dyli - Founder and Principal, UnCap

2. ERP & Shopify B2B: Finding the Right Balance for Growth

Hosted by – Francois J. Gosselin – CEO, Novatize

3. How Mastering B2B Payments Can Help You Win More Business

Hosted by – Nicole Hardy, Head of Partner Acquisition Marketing, Capital One Trade Credit

4. Implications of using AI with Product Content and Commerce –

Hosted by Lawrence Rolando - Regional Sales Manager, inRiver

5. Employee Advocacy: Your Untapped Growth Engine in 2025 –

Hosted by Colin Day, Managing Director – EMEA/VP Business Development, Oktopost

6. Selling to Everyone: How B2B Can Modernize for a Multi-Generational Buyer Base

Hosted by Christina Lagoda, Senior Vice President - Commerce, Altudo & Aswin Mannepalli Lecturer & Industry Advisor, Manufacturing, Sitecore

7. Why B2C Tactics Fail in B2B (And What to Do Instead)

Hosted By Evan Klein - CEO, Zaelab

8. Pathways to Modern Commerce: Personalizing the B2B Experiences

Hosted by Nitu Walker - Manager, Marketing & Partner Activation, Adobe

9. Smarter Selling: How Cross-Referencing and Market Intelligence Drive Better Product Substitution, Upsell & Cross-Sell Opportunities

Hosted by Saurabh Sharma - Global Product Lead, eClerx, Nick, Webster, Manager, Digital Data, Panduit, Jennie, Yates, Director of Product Data & MDM, Panduit

10. Winning B2B Deals at Scale: Smarter Selling with AI-Driven CPQ, Jorge Garza, Manager, Solutions Consulting, PROS

B2B Online Chicago 2025

Nicole Hardey

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

4:30 PM Practitioner Roundtable Discussions - Manufacturers And Distributors Only