B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Nina LoCicero


Director, Marketing and Digital
Johnson Controls

Day One: Capitalizing on Growth Through Digital Innovation


2:10 PM Case Study: Revamping the Channel Program, Taking Costs Out and Measuring ROI

Omni channel programs have quickly grown and expanded over the last few years as brands capitalize on emerging channels and new market opportunities, but how can you be confident that your omni-channel program is financially viable? Nina LoCicero, Director of Marketing and Digital Controls at Johnson Controls and her team spent 8 months assessing the entire channel program to make it more viable from a financial and customer standpoint. From launching the program early to achieving significant cost savings, hear lessons learned including:
  • Mapping and measuring the customer journey
  • Defining metrics to measure ROI and determine financial viability
  • Streamlining communication across the board and getting alignment from marketing to sales to distribution


Check out the incredible speaker line-up to see who will be joining Nina.

Download The Latest Agenda