Nita Sharma

Senior Manager, Product Management
Agilent Technologies

Nita Sharma has extensive experience in strategy, planning, and management of turnkey initiatives in a dynamic marketplace. She has built cutting edge SaaS and eCommerce solutions based on industry experience, business acumen and global e-commerce standards expertise. Experience includes working with Hi-tech, Retail, Life Sciences companies like Cisco Systems, Walmart Global, Agilent Technologies. She is currently driving Agilent CIAM strategy that addresses customer data fragmentation, fraudulent entitlement, GDPR and other compliances. Besides she has been involved in numerous B2B standards organizations like UNECE, UN/CEFACT , OASIS, DISA driving eCommerce standards.

Check out the incredible speaker line-up to see who will be joining Nita.

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Day One – Wednesday October 28, 2020 Growing and Innovating Digitally

Wednesday, October 28th, 2020

4:30 PM PANEL DISCUSSION: Mapping the Customer Journey to Enhance the Experience and Drive Sales

Understanding the customer’s path to you is the first step in determining how to better meet your customers’ needs. From identifying inefficiencies in the purchasing process, to understanding what your customers need to make an informed decision to convert, journey mapping is an invaluable part of your customer experience toolkit. Panelists will discuss how to leverage customer journey mapping to optimize the experience, including:

Demonstrating the importance of journey mapping to senior leadership and business stakeholders to secure the personnel and budget resources you need
Knowing which journey mapping approach to use for different customer personas
Diagramming the nonlinear flows from first contact to post-purchase
Breaking down the customer journey by digital transactional channels
Building customer journey reviews into the greater continuous improvement plan to prioritize CX
Determining next steps to better meet customer needs