Octavio Perales

VP of Professional Services Intershop

Octavio has a 20+ year track record of successfully leading the deployment of business-enabling technologies. As Vice President of Professional Services for Intershop North America, Octavio serves as chief product evangelist and as a trusted advisor to client leadership. He is responsible for defining a path to success for our customers looking to establish or modernize their B2B e-commerce business operations and technical architecture. This includes matching business goals, budget, timeline, and integration requirements to Intershop's capabilities and professional services.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

11:10 AM Workshop 4: From AI Hype to Strategy: Equip Yourself with an Exclusive Toolkit for B2B Commerce Success

AI is dominating the conversation in B2B commerce – but how do you separate high-value opportunities from the hype?

Your leadership wants an AI strategy. Vendors are selling big promises. Your team? Still figuring out what matters—and what’s worth building. And when the economic outlook is uncertain, the pressure to make smart, defensible decisions only grows. This hands-on workshop gives you what every B2B company needs right now: a clear framework, a shared language, and your exclusive strategy toolkit (provided) – designed to be your go-to resource throughout the conference and beyond.

In this session, you will

✔️ Decode AI jargon to navigate AI conversations with confidence

✔️Build your own roadmap using essential AI building blocks

✔️ Receive your AI strategy toolkit to use with your team after the show

✔️ Walk away knowing exactly where to start

This isn’t theory. This is a strategic workshop which empowers you to understand AI concepts and apply them effectively.

Check out the incredible speaker line-up to see who will be joining Octavio.

Download The Latest Agenda