B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Octavio Perales, Director, Solutions at Intershop
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Octavio Perales

Director, Solutions

Check out the incredible speaker line-up to see who will be joining Octavio.

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Day One – Wednesday October 28, 2020 Growing and Innovating Digitally

Wednesday, October 28th, 2020

12:05 PM Invitation Only Workshop: Overcome struggles in adopting B2B e-commerce

Your call center phones are still ringing off the hook years after you launched your online store? With the right e-commerce strategy, manufacturers and distributors can grow almost indefinitely offering a customer experience that stands out from competitors. This journey begins with the choice of the right platform and doesn´t end with the announcement of new self-services on your website. It can only be successful if new and existing clients join you on this journey! This interactive workshop is intended to provide actionable best practices to increase B2B e-commerce adoption and overcome customer resistance to change such as:

·        What features and functionalities are expected by today’s B2B online buyers?

·        What data points should I use as Key Performance Indicators and how do they differ from B2C?

·        How do I choose a roll out strategy that my customers will embrace?

Hear first-hand experiences and best practices from leading manufacturer and digital thought leader Dover Corporation.