B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Patrick O’Connell, Head of Marketing & Communications, Americas at KONE Corporation
KONE Corporation Logo

Patrick O’Connell


Head of Marketing & Communications, Americas
KONE Corporation

Check out the incredible speaker line-up to see who will be joining Patrick.

Download The Latest Agenda

Day Three: Prepping for the Future of Digital

Tuesday, April 21st, 2020


1:45 PM Fireside Chat: Talking Talent: Attracting, Training and Retaining Talent to Support Your Digital Business Into the Future

Talent is in high demand as B2B businesses prioritize a digital future. Today’s B2B digital marketers must be data savvy, creative and flexible to grow the business. Find out how to attract and develop talent to deliver on your digital ambitions now and in the future, including:

  • Attraction and recruitment, capturing talent when competing with the tech industry
  • Treating people as your first asset, talent development and training best practices
  • Knowing what keeps talent motivated in the long-term to drive retention