B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Paul Bates, Director, Digital at Master Electronics
Master Electronics Logo

Paul Bates


Director, Digital
Master Electronics

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020


3:10 PM Panel Discussion: Revamping the Website to Provide a Frictionless Purchasing Experience

B2B businesses have been investing heavily in website redesign to differentiate against the competition and provide a seamless purchasing experience. Panelists will explain how they built out additional B2B functionality from self-service options to enhanced data to make purchasing easier, including:

  • Organizing product information in a more customer friendly way
  • Focusing on website navigation, hierarchy of the layout, product assortment and functionality to reduce barriers to completing the purchasing process
  • Creating a simple re-order process for complex configurations to make the customer’s life easier
  • Growing your online assortment to improve the experience and increase sales

4:25 PM Afternoon Town Hall: Putting the Customer at the Center of Your Data Strategy

Customer data is a goldmine for improving CX. As data collection, retention and analysis becomes more sophisticated, there are tremendous opportunities to leverage data to deliver value to the customer. Join this interactive town hall session to hear how digital leaders both on and off-stage are getting a 360 degree view of the customer to enhance CX.

  • Pulling data from multiple sources to develop a holistic view of the customer
  • •Collecting and refining data to avoid failing fast
  • Using customer data to identify how to deliver more business value to them
  • Determining what your digital strategy should look like across different channels to connect the experience for the customer