B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Paul Bates, Director, Digital at Master Electronics
Master Electronics Logo

Paul Bates

Director, Digital
Master Electronics

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020

4:35 PM PANEL DISCUSSION: Putting the Customer at the Center of Your Data Strategy

Customer data is a goldmine for improving CX. As data collection, retention and analysis becomes more sophisticated, there are tremendous opportunities to leverage data to deliver value to the customer. 

Panelists will discuss:

  • Pulling data from multiple sources to develop a holistic view of the customer
  • Collecting and refining data to avoid failing fast
  • Using customer data to identify how to deliver more business value to them
  • Determining what your digital strategy should look like across different channels to connect the experience for the customer

3:50 PM PANEL DISCUSSION: Revamping the Website to Provide a Frictionless Purchasing Experience

B2B businesses have been investing heavily in website redesign to differentiate against the competition and provide a seamless purchasing experience. Panelists will explain how they built out additional B2B functionality from self-service options to enhanced data to make purchasing easier, including:

  • Organizing product information in a more customer friendly way
  • Focusing on website navigation, hierarchy of the layout, product assortment and functionality to reduce barriers to completing the purchasing process
  • Creating a simple re-order process for complex configurations to make the customer’s life easier
  • Growing your online assortment to improve the experience and increase sales