B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Paul Shrater


Co-Founder & COO
Minimus LLC

Day One: Capitalizing on Growth Through Digital Innovation


4:10 PM Case Study Remix: Activating a Grassroots Content Strategy Using Storytelling

Content is exploding at a rapid rate and emotive content continually cuts through the noise. Paul Shrater, Co-founder & COO, Minimus.biz was a writer and producer in TV and film in the earlier part of his career and understands that modern day marketing is mimicking the concept of storytelling from the entertainment industry. As B2B businesses ramp up content strategies, it’s a great opportunity to break the rules to speak from a place of authenticity and produce low-budget and compelling content that appeals to buyers on a human level. Paul will explain how he’s taking this storytelling approach in his quickly growing foodservice distribution business, including:
  • Understanding customer pain points and solving them in an entertaining way
  • Building authenticity and authority in the content you’ve created
  • The roles of influencers and low budget B2C approaches that captivate the human buyer

5:30 PM Small to Mid-Size Company Meet-Up

(Limited to 25 participants from manufacturers and distributors only)
Small to mid-size manufacturers and distributors are capitalizing on the growth of eCommerce and everyone is at a different point on their digital transformation journey. This is your opportunity to meet peers and create new connections. During this structured meet-up you will:

• Outline your business priorities
• Reveal your pain points
• Share your learning objectives at B2B Online

Day Two: Revolutionizing the Customer Experience


5:20 PM Lightning Round Panel: Paid Search Paying Off: Balancing Budgets And Reach

Search continues to be a big spend category for digital marketers, how can you make sure the functionality is retrieving the results you want? What paid search approaches are proving most effective in getting conversions? How can you implement good search to convert customers online so they don’t wander to competitor or marketplace sites? Find out how to optimize paid search, including:
  • Designing your budget as PPCs/PLAs continue to increase 
  • Assessing as to how to meet your customer’s needs – building an algorithm that solves their problems and product questions
  • Curating eCommerce to ensure product is relevant in the targeted shoppers’ search
  • Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site 


Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda