B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Penny Wise


Chief Marketing Officer, Industrial Business Group
3M

Day One: Capitalizing on Growth Through Digital Innovation


9:25 AM B2B Tonight, This Morning! Not Your Average Keynote Panel!: The Digital Revolution Is A Culture Evolution, Driving Internal Change Management

For most businesses, adopting digital can feel like reengineering the entire business. The journey starts with people, from those who thrive in moments of change, to those who fear it. Find out how to be a champion of digital change with the support of senior management and overcome cultural challenges in large scale digital transformation. Panelists will share success stories and actionable insights including:

• Driving alignment across silos and determining old processes to discontinue as a way to rally the troops
• Breaking past fear, communicating with teams in ways that are meaningful to them
• Examining how collaborative your company culture is to achieve cross-functional alignment and be competitive in an era of digital revolution 
• Knowing what should be in your proposals to activate leadership to invest in digital

Day Two: Revolutionizing the Customer Experience


11:30 AM Keynote Panel Discussion: Building a More Sophisticated Customer Journey to Improve CX

As B2B adopts more and more from B2C, there are exciting opportunities to enhance customer experience for business buyers. How do you get started building out a more sophisticated customer journey? What are the different steps to take? What should your development cycles look like? What do you want the CX to look like? Panelists will answer these questions and more and offer best practice tips including:

• Designing an upgrade strategy to improve CX and drive retention and repeat business
• Understanding the latest methods to map the customer journey and measure performance
• Increasing AOV by having proper bundling, up-selling, and cross-selling in the customer journey
• Knowing how to provide what customer don’t know they want yet to delight and drive longer term engagement


Check out the incredible speaker line-up to see who will be joining Penny.

Download The Latest Agenda