April 29 - May 01, 2019
Chicago Marriott Downtown
Senior Director, Strategy
Magento, an Adobe Company
Day One: Capitalizing on Growth Through Digital Innovation
The status quo for B2B firms seeking to engage with their buyers though mobile has been to "build an app", but apps are expensive to develop and maintain for all but the biggest of firms. Now there's a new sheriff in town - Progressive Web Apps (PWA's) which promise to revolutionize todays mediocre mobile web experiences and deliver engaging “app like” experiences that are lightning fast, fluid and contextual. In this session, Adobe’s Peter Sheldon will discuss the global impact of PWAs and provide practical tips on how B2B firms can drive mobile growth and engagement with this new technology.
Day Two: Revolutionizing the Customer Experience
12:15 PM Keynote Panel Discussion: Collaborating Across Functional Teams to Drive Innovation for Customers
Digital transformation requires significant collaboration across the business. Marketing, IT, customer experience, operations, logistics and beyond must be in sync to deliver a delightful experience to meet increasingly high customer expectations. How do you organize teams to drive customer experience? How do you break down silos to better serve the customer? Panelists will answer these questions and more, including:
• How do you build product teams to innovate from a process and product perspective?
• How do you determine which areas marketing and IT own?
• What should the responsibilities be for marketing, IT, data, finance and operations to ensure a successful product launch?
• How do you get cross functional alignment for long-term planning to grow the business?