Peter Watanabe

Vice President, Digital B2B Staples Canada

Peter is charged with building a dedicated B2B team and strategy to rapidly grow Staples’ position in the small to mid-market space through digital transformation.  Functions include sales, business development, program development, pricing, CRM and marketing. Created a specialized inside sales team strategy designed around customer lifecycle, industry verticals and product expertise. Developed a tiered membership program and personalized customer bonding strategy. Responsible for leading and motivating a diverse team of 100+ sales and head office associates.