Peter Watanabe

The experiences we have as B2C buyers have drastically changed the expectations of the B2B customer. These expectations are driving digital strategy and it’s critical to make sure you’re investing in the right capabilities to thrive in the future. Panelists will shed light on their holistic approaches to advancing digital strategy, including:

• Reviewing your infrastructure, data and digital strategies to identify gaps and drive efficiencies
• Improving internal processes, systems integration and communication to cater to your B2B customers
• Leveraging digital to prepare your company to be resilient in the face of potential economic changes or M&A
• Modernizing the back-end fulfillment to support your eCommerce growth strategy
• Balancing innovation for the future while ensuring customer self-service needs are being met
• Looking at future opportunities, including enhanced personalization programs to keep ahead of the competition