B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

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Peter Watanabe, Vice President, Digital B2B at Staples Canada
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Peter Watanabe


Vice President, Digital B2B
Staples Canada

Peter is charged with building a dedicated B2B team and strategy to rapidly grow Staples’ position in the small to mid-market space through digital transformation.  Functions include sales, business development, program development, pricing, CRM and marketing. Created a specialized inside sales team strategy designed around customer lifecycle, industry verticals and product expertise. Developed a tiered membership program and personalized customer bonding strategy. Responsible for leading and motivating a diverse team of 100+ sales and head office associates.

Check out the incredible speaker line-up to see who will be joining Peter.

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Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019

11:45 AM Keynote Panel: Staying Ahead of Customer Expectations: Revolutionizing Your Digital Strategy

The experiences we have as B2C buyers have drastically changed the expectations of the B2B customer. These expectations are driving digital strategy and it’s critical to make sure you’re investing in the right capabilities to thrive in the future. Panelists will shed light on their holistic approaches to advancing digital strategy, including:

  • Reviewing your infrastructure, data and digital strategies to identify gaps and drive efficiencies
  • Improving internal processes, systems integration and communication to cater to your B2B customers
  • Leveraging digital to prepare your company to be resilient in the face of potential economic changes or M&A
  • Modernizing the back-end fulfillment to support your eCommerce growth strategy
  • Balancing innovation for the future while ensuring customer self-service needs are being met
  • Looking at future opportunities, including enhanced personalization programs to keep ahead of the competition

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