PJ Utsi

In the fast-paced world of B2B ecommerce, complex workflows and system integrations often take priority, leaving the customer experience as an afterthought. However, as Steve Jobs famously said, the key is to start with the customer and work backward to the technology. 

What You’ll Learn: 

• Why Customer Experience Matters More in B2B: Explore how a customer-first approach drives long-term success in B2B. 
• Shifting from Tech-First to Customer-First: Discover strategies to realign B2B projects with user needs. 
• Building Strategic B2B Roadmaps: Learn to create roadmaps that balance operational efficiency and customer value. 
• Optimizing the End-to-End Experience: Understand how to enhance every touchpoint—from product discovery to order processing.