B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Portia Mount

Vice President and Global Leader, Strategic Marketing
Ingersoll Rand

Day One: Capitalizing on Growth Through Digital Innovation

10:40 AM Keynote: Building and Staffing a Center of Excellence to Drive Digital Transformation

Industrial companies are facing the huge challenge of how to re-think about the ways they reach and sell to customers, which is underlying a broader marketing transformation. Portia Mount was brought on as Vice President and Global Leader of Strategic Marketing at Ingersoll Rand to create a center of excellence to build up marketing capabilities to serve the entire enterprise. As a trained executive coach, Portia knows leadership and understands what kind of people are needed to drive transformation to deliver on broader strategy. Hear lessons learned on this journey and next steps, including:

• Defining capabilities, including digital marketing, brand management, demand creation, and marketing analytics and understanding the need for center brained marketers
• Developing a global governing council across the business and creating standardized and repeatable work across capabilities
• Being an agent of change, upskilling marketers within defined capabilities and hiring leaders to drive transformation and capitalize on growth

Check out the incredible speaker line-up to see who will be joining Portia.

Download The Latest Agenda