B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Raman Venket, Director, Digital Strategy and eCommerce at The Boeing Company
The Boeing Company Logo

Raman Venket

Director, Digital Strategy and eCommerce
The Boeing Company

Check out the incredible speaker line-up to see who will be joining Raman.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

2:05 PM Case Study: Meeting the Needs of B2B Customers: Growing the Business Through Value-Added Services

Raman Venkat was recruited to Boeing to lead the new global services entity. Raman and his team have built a  next generation platform to tap into the services market to better serve customers post sale. Hear successes and lessons learned including:

  • Understanding customer needs to create distinct personas 
  • Delivering new service offerings around products to make customers’ lives easier
  • Building an ecosystems of products and services around your core offerings to grow market share
  • Offering self-service options and live chat support for enhanced customer experience