Ray Iyer

B2B product data is a mess: inconsistent attributes, missing specs, and content scattered across PDFs, vendor portals, and spreadsheets. Whether you're a manufacturer syndicating data to channel partners or a distributor ingesting from thousands of suppliers, the same bottleneck slows SKU onboarding and blocks every downstream digital initiative. This session breaks down how leading distributors and manufacturers are fixing it at scale, with real before/after metrics on onboarding time, search, and conversion.