Rob Jenson

Director and Head of Ecommerce STIHL Inc

Rob Jenson is the Director and Head of US Ecommerce for STIHL Inc. In this role, Rob supports its B2B platform as well as its dealers to drive online B2C sales and an omnichannel customer experience. Rob’s leadership and expertise has helped drive strategy and execution behind STIHL’s digital strategy and customer journey. Before joining STIHL, Rob led Whirlpool’s US Direct to Consumer businesses across major appliances, small appliances, and consumer packaged goods, where he helped drive the launch and scaling of various business, digital products, marketing channels, re-platforms, and overall transformation. Previously, he has worked at Deere & Co., as well as in private equity and investing earlier on in his career. Rob received an MBA from the University of Chicago - Booth School of Business, and a masters and bachelor’s degree in accounting from BYU. He currently lives in Virginia Beach with his family.

Tuesday, May 7, 2024: Day Two

2:50 PM PANEL: Reimagining B2B: Leveraging B2C Tactics for Enhanced Outcomes

In this comprehensive panel discussion, we explore how B2B can undergo a profound transformation by incorporating B2C-inspired strategies. Our expert panelists will cover a range of topics, including understanding the buyer's journey, educating without selling, personalization and relationship building, omnichannel engagement, and creating memorable experiences.

Embracing a consumer-centric approach can enhance B2B marketing by focusing on providing value, education, and meaningful interactions throughout the buyer's journey.
Understanding the different stages of the buyer's journey – awareness, consideration, and decision – allows B2B marketers to tailor content and engagement strategies effectively.
By prioritizing education and information over sales pressure, B2B companies can build trust and credibility with their audience, ultimately leading to greater results.

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda