Rob Jenson

Director and Head of US Ecommerce STIHL Inc

Rob Jenson is the Director and Head of US Ecommerce for STIHL Inc. In this role, Rob supports its B2B platform as well as its dealers to drive online B2C sales and an omnichannel customer experience. Rob’s leadership and expertise has helped drive strategy and execution behind STIHL’s digital strategy and customer journey. Before joining STIHL, Rob led Whirlpool’s US Direct to Consumer businesses across major appliances, small appliances, and consumer packaged goods, where he helped drive the launch and scaling of various business, digital products, marketing channels, re-platforms, and overall transformation. Previously, he has worked at Deere & Co., as well as in private equity and investing earlier on in his career. Rob received an MBA from the University of Chicago - Booth School of Business, and a masters and bachelor’s degree in accounting from BYU. He currently lives in Virginia Beach with his family.

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

3:00 PM Panel: Product Recommendation, Website Optimization and Joys Of Site Discovery

This panel focuses on enhancing eCommerce through strategic product recommendations and website optimization. The panel emphasizes the importance of aligning product recommendations with buyer intent and journey stages to increase conversion rates and customer satisfaction in the B2B sector.

Tailored product recommendations using data-driven methods can boost buyer confidence and increase sales in B2B eCommerce.
Streamlined website navigation, through features like mega menus and responsive design, enhances user experience and reduces bounce rates.
AI-powered recommendation engines analyze customer behavior to provide timely, relevant suggestions, facilitating quicker purchases and better product discovery.

Moderator: Liz Duggan - Chief Strategy Officer, Smith Commerce

Rob Jenson - Director and Head of Ecommerce, STIHL Inc

Lisa Kowalkowski – Director, Onsite Search, W.W. Grainger, Inc

Stacy Hanks - Vice President, Global Digital Commerce, SureWerx

Jessie Adamczyk - Director of Marketing & eCommerce, ETNA Supply

Reserved for Silvertech

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda