Robert Elzner

Director, Global eCommerce
Dell, Inc.

Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development.

He has been part of Dell for the past 15 years holding positions as a highly effective project and program manager with history of leading complex yet successful launches and integrations on time and under budget.

For the past 7 years he has been responsible for web sales on Dell.com, customer pathing and funnel strategies, site merchandizing and web site conversion optimization, and highly involved in digital marketing efforts. Rob has passion for technology and analytics as it relates to customer shopping and purchase behaviors

9:45 AM Keynote Panel Discussion Remix: Talking Tech for Today and Tomorrow, What Should You Be Considering?

Technology is evolving at such a rapid pace that it can be challenging to keep up with the latest innovations in the marketplace. How can you determine the latest fad versus the true market disruptor? When should you invest and when should you wait? How can you get the most bang for you buck? Tech savvy digital evangelists will cut through the hype and answer all your burning tech questions, including:

• What are the current and future technologies that will fuel eCommerce?

• How do you prioritize the future and learn from missteps?

• How do you vet IoT, AI, machine learning, automation and more?

• What tech will drive the future of B2B eCommerce?

Check out the incredible speaker line-up to see who will be joining Robert.

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