Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development. He has been part of Dell for the past 15 years holding positions as a highly effective project and program manager with history of leading complex yet successful launches and integrations on time and under budget. For the past 7 years he has been responsible for web sales on Dell.com, customer pathing and funnel strategies, site merchandizing and web site conversion optimization, and highly involved in digital marketing efforts. Rob has passion for technology and analytics as it relates to customer shopping and purchase behaviors.